Seafair Logo Development
Graphic Design, Typography
2010
- This was the original logo we redesigned for Seafair. After going through a strategic branding process we developed key messaging, values and these six attributes.
- The first step in logo design is pick up a pencil. Here is where the key ideas develop and sparks fly.
- These are the first design concepts presented to the client. Things were off to a good start, but we needed to push it farther.
- This was the second phase of the designs. Ideas were starting to coalesce but it they were not perfect yet.
- This is the final logo. It has the right tone and combination of elements we were working for. The mark matched up with the attributes and represented the main aspects of a Seattle summer; sun and water. We also started developing ideas on how to incorporate the logo with the other 9+ logos in the event family matrix.
- The final Seafair logo and brand family logo system
-
Marketing brochure for Enfield Technologies that has a unique folding presentation.Art Direction, Graphic Design2012 -
Selected logo projects.Typography, Graphic Design, Illustration2011 -
Riverbed designed the 2010 report to communicate how Pioneer’s clients go through the process of recapturing their lives. We worked with Alex Steele of Ecomaven and Associates, who wrote the exceptional copy and Jed Share who photographed the beautiful portraits. Each story highlights a particular stage in the process; recovery, active guidance, reentry, trust, and purpose. In the past, Pioneer has stayed away from spotlighting specific details of clients stories. With this report, that shifted. Working in collaboration, we discovered the closer you get to the particular aspects of these stories the more you could identify with them. The cycle that clients go through at Pioneer is often not far removed from experiences everyone can relate to.Art Direction, Graphic Design2011 -
Campaign on stormwater education presented by Sustainable West SeattleGraphic Design, Illustration, Advertising2011 -
Posters for local community events at the West Seattle Junction.Art Direction, Graphic Design, Illustration2011 -
Website for ModelRemodelInteraction Design, Graphic Design, Art Direction2011 -
This identity was created for a skate and snowboard shop in Arvada, Colorado. This shop was established to change the perception of what it means to be a local snowboard and skateboard retail store.Branding, Graphic Design, Typography2010 -
Book design for Rick Pieros Photography, Park City, Past and PresentGraphic Design, Typography2011 -
Website for CoolMom.orgInteraction Design, Graphic Design, Art Direction2011 -
Online and printed Annual Report 2010 for TreehouseInteraction Design, Print Design, Graphic Design2011 -
Website design and development for Indigo Crane.Interaction Design, Graphic Design, Art Direction2011
