Services

Iconography
& branding

Riverbed knows that images are the most efficient way to communicate a message. We have developed a unique method of working with images and symbols that formulate distinct visuals to communicate complex ideas in simple ways. This process is called iconography. It combines shared visual knowledge, mathematics and design to create
a brand’s specific visual language. This language clarifies our client’s core values and messages to the target audience. Riverbed translates these messages in to all forms of visual communication from print to interactive, environmental and beyond.

Determining what the right messages for a company are and communicating them to target audiences is crucial for success. Not only does Riverbed create clear and concise messages, but also works with its clients to determine the right messages to communicate. The sum of these messages and how they are perceived creates a company’s brand.

Brands will continue to push the way people make purchasing decisions, and also how we interact with each other. Consumers use brands to communicate who they are and what they believe to the people around them. The products consumers use carry the message of those brands. This combination creates a system of symbols that mirrors the beliefs of the user. As brand communication grows in our society, the need for expertise in the area of iconography, or symbols will become greater. Riverbed provides this needed expertise.

Brand development and strategy
Marketing collateral
Illustration
Environmental graphics
Campaign and event marketing
Interactive design and strategy